RED DRIVER	Characteristics & Behaviour
Time		Impatient
Questions to expect		Short / precise, objective, driven
Answers to expect		Short / precise, pointed
Response to threat		Anger – takes control
Needs		Results / action, steps / achievements, win / control
Small talk		Minimal to none / industry trends
Environment		Controlled, orderly, formal
Tone and Manner		Direct, forceful, energetic, aggressive
Proud of:		Achievements / working hard
Decisions		Quick, decisive, calculated risks
Criteria		Results, bottom line, proof